MAMA BEAR CLAN BRAND

When Mama Bear Clan needed a logo, I was grateful to be the designer to answer the call, as I deeply admire the work they do. With their request for paw prints, a mama bear and a baby bear in mind, I created some bold options to start. They decided to use two of those options in tandem; A graphic badge and a lateral wordmark companion. In an effort to solidify their visual identity, I took the liberty of creating a Mama Bear Clan brand guide, with gratitude for their dedicated hard work towards making our community feel cared for.